Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales....

Success is a lousy teacher. It seduces smart people into thinking they can’t lose. —Bill Gates Encyclopaedia Britannica describes Bill Gates (born William Henry Gates III) as an ‘American computer programmer, businessman and philanthropist’—and rightly so. However, the man and his achievements are so vast that even a big, fat encyclopaedia would not be enough to document his entire life. In his teenage years, Gates acquired the reputation of being quite a hacker. At thirteen, he hacked his school computer and got himself into a class ‘with a disproportionate number of interesting girls’. Then, at fifteen, he hacked the computer of a big corporation...

Marie Kondo's first book, The Life-Changing Magic of Tidying, sparked a new genre of books and became an international bestseller. Now, for the first time, you will be guided through the process of tidying up your work life. Whether you are unexpectedly working at home or if you have a dedicated work space or office, if you properly simplify and organize your work life once, you’ll never have to do it again.....