BRIGHTENING SHAMPOO

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair. 

Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities.

Usage Instructions for Optimal Results

How to Use

1. Apply to wet hair. 
2. Work into a rich lather.
3. Rinse thoroughly with water.

Key Benefits

• Added softness and smoothness.
• Free of SLS/SLES Sulfates.
• Gently cleanses with rich lather.
• Keeps blondes bright.